So what do you really do?
So, what do you do? And I mean what do you really do?
It doesn’t matter whether you’re a business owner or have a career working for a company or organisation. What you do is probably not what you think.
You are NOT just whatever label you’ve been given as a job title or decided is the service you provide. For example you’re not just a project manager, executive assistant, road sweeper. Your business isn’t just cleaning, accountancy or gardening.
Sure those are descriptive labels, but they put you in a huge category with all the other people who have the same label as you do. Those people will, of course, use similar skills to you. So how do you stand out? What makes you different from all the others?
The answer is to work out what you really do, and by that I mean the benefits that you give to people and organisations by doing what you do. What are they left behind with after you’ve done what you do in the way that you do it? If you can articulate that, you’ll get more customers if you’re a business owner and land more jobs or get more pay rises if you’re working for an organisation.
I give people the skills and strategies to go to work with a smile on their face and be more successful in their job or business. So, what do you do?
Here’s to your success.
Dave
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