Good evening,

This month's newsletter focuses mostly on marketing. We take a look at GDPR and how this will affect how you market your business and give you an offer to utilise video on your website.   

In addition, there is a guest blog by Everton Rocks which looks at three simple steps to get more business online. 

And don't forget our new Q&A Sessions are coming soon. 

GDPR Fatigue
Are you sick of hearing about GDPR yet? With the deadline looming in May, people are becoming even more obsessed with everything GDPR. Whilst I am sounding a little bit flippant, GDPR really is a gamechanger so you should do everything you can to prepare now. If you missed our feature in last month's newsletter, you can catch up now. Alternatively, there's some really useful information on the Information Commissioner's Office (ICO) website here

Are you using video to promote your practice?
Most, if not all, marketing experts will tell you that video should be an essential part of your marketing mix. If you aren't taking advantage of it yet, then have a look at a special offer we have for you. This offer is limited though, and is only available until the end of February so act now before it's too late. Don't forget, there are lots of blogs to read on the importance of using video.
10 ways to use video to boost your business
How video attracts new clients
10 reasons to use video on your website

Clinic Answer - more than an answering service
Clinic Answer are a team of dedicated PAs who are leading the way in supporting practices across the UK. Clinic Answer makes sure you never miss a call. Every call is worth money - whether it's a new or existing client or simply an enquiry. With Clinic Answer you'll always have a friendly receptionist available to answer your calls and book your appointments. This gives you the time to concentrate on treating your clients and developing your practice. Take advantage of a one month free trial of their services to find out first-hand how well you get on. Call Chris now on 0333 800 9808 to take advantage of this fantastic offer. 

Use UK Therapy Hub as part of your marketing strategy
As marketing is our focus this month, I think you should seriously consider taking advantage of membership to UK Therapy Hub, our online therapy directory. For only £2.50 a month (or £24.99 a year) you can make sure your business is listed on the UK's biggest therapy directory. This offer is only available for a limited time, so sign up here today.

Three ways to get more business online
If you are looking to make an online marketing plan for 2018, you should read our new blog '3 ways to get more business online'. Written by Everton Rocks, owner of Merritt-Rock, a digital marketing agency based in Buckinghamshire, this article gives you three simple strategies to kick start your online marketing in 2018. If you do nothing else this year, taking these simple steps will help you develop your practice online. 

Q&A Sessions
We're nearly ready to launch our Q&A sessions, with some really excellent speakers lined up to help you in different areas of your practice but we want to hear from you. Send us any questions you have about running your business and we'll make sure that we give them to the best experts to answer for you. If you think you have some valuable business gems that you want to share, and you'd like to be interviewed for the Q&A sessions, let us know - we're always looking for people who can share their experiences. 

I hope that you've settled back down to work now after the holidays and that you're making strides to improve your practice this month. As usual we welcome any feedback or questions on our newsletter, so please do get in touch if you want to ask us anything.  

Kind regards,
Geoff Simons

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