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Level Playing Field 2011: A Simple Formula - Good Access = Good Business
Today has been designated as International Disabled Persons Day 2010 and we thought it would be really fitting for us to announce our own plans for the 2011 Level Playing Field events, scheduled to take place between the 5th and 20th March 2011. The theme for the 2011 campaign is so appropriate, given all the talk that we have heard from economists and City based soothsayers. It's all been doom and gloom, but we have some good news to announce and it is, quite simply, that:
Good Access = Good Business
Why good business? Well, let's be clear, with one in four families affected by disability in one form or another, and the "disabled pound" having a spending power of over £80 billion per year (that's right, £80 billion pounds a year), it's crazy to ignore the positive contribution that good access can bring to clubs and venues. We know that sports clubs are market led particularly in today's highly competitive conditions. There are few opportunities around for anyone to grab a slice of that sort of spending power. Commercial Directors should be jumping up and down with excitement at this huge, and largely untapped, market sector.
So, now you can get a flavour or precisely what we mean when we say that Good Access really does equal good business sense.
We will be releasing more information about the Level Playing Field early in the New Year, including a suggested menu of activities and we are always open to new ideas to get the message across.
Of course, if you want any information hot off the press before the Christmas festivities start, do contact Jackie Newing via info@nads.org.uk or 0845 230 6237.
And please spread the word, Good Access - Good Business.
England Bids Goodbye to World Cup 2018
NADS and our members were proud to have been associated with the England 2018 World Cup bid and we are naturally disappointed that the competition will not be coming back to England any time soon.
However, we would like to express our thanks to the Bid Team for their efforts and dedication as we look forward to continuing to work with the football family to ensure that the game we all love is truly inclusive and accessible to all.
Trailblazers Campaigning to Change Minds & Make an Impact
NADS has been really impressed with the work of Trailblazers, a campaigning network that has young disabled people right at the heart of its work and decisions. Let there be no doubt, this is an active and dynamic campaign group, who firmly follow the 'Social Model of Disability - there is none of the "we know best" attitude from people who clearly do not! Far from it, this is an organisation that works on the basis of "disabled people know what we need and we are the people you need to listen to to make it happen."
So what exactly is the social model? Trailblazers say that their "social model of disability is a different way of thinking about disability...the aim is to help people see the person first, not the disability". Society disables people, say Trailblazers particularly when the old medical model (which puts what is wrong with someone to the fore). Rather than placing any emphasis on the disability, the social model adopted by Trailblazers and many other progressive thinking organisations, emphasises dignity, independence, choice and privacy. Something that we at NADS share in common.
So how might this apply in our world of sport? Take the example of a fan who uses a wheelchair wanting to get on a bus to a match - if the bus has wheelchair access, then that fan is enabled (if not, they are disabled - see how the model works? Society can 'disable' or 'enable' the fan here). Another example is the provision of headsets and audio commentaries at matches for blind and partially sighted supporters. The fan may still be partially sighted or blind but they are not disabled.
This is really the guiding principle behind the Trailblazers campaign which was set up by the Muscular Dystrophy Campaign.
Make no mistake, though, Trailblazers is not a passive organisation. They are pro-active in identifying problems, explaining why things need to change and, importantly, offering the solutions to key decision makers. No matter what legislation may be in place, there is sadly always the need for campaigners like Trailblazers and NADS who can articulate the problems and come up with positive proposals.
Trailblazers are currently campaigning on a number of specific issues, including access to public transport, leisure facilities, and tourism. These are all issues that we, as fans wanting to follow our chosen sport, also come up against on a regular basis.
You can find out more about Trailblazers and their superb campaigning work by clicking here or type http://www.mdctrailblazers.org into your web browser.
Fans Comments
To view the latest comments added to the website please click on the links below:
To leave your own comment on a stadium you have visited go to our website www.nads.org.uk and select the clubs tab and click on the relevant club. If you require any assistance or would like some more information please contact us via info@nads.org.uk or on 0845 230 6237.
Clarets Live on Air at Burnley
NADS has been delighted to hear from Burnley FC who have been trialling a new commentary system that will allow fans within the Turf Moor to have live commentary on matches. The quality is said to be outstanding and the club are going to give all blind, partially sighted and disabled supporters one unit each free of charge. Alex Wood, Ground Safety Officer at Turf Moor, said ‘At Burnley Football Club we tried the ear pieces for two matches and the response from those who used them were unanimous that the sound quality was superb. A lady in the disabled section stated that when play was at the far end of the pitch the commentary kept here in touch with all the action. Supporters can’t wait to get their hands on them. We have ordered 500 to sell in the shop and will be giving the disabled and hard of hearing a free set’.
Special equipment was installed for the trial which, if successful, will then be extended to allow ALL fans to purchase the earpieces for a nominal fee and hear the game while they watch.
Braille & Daisy Audio Fixture Lists
The Premier League have again worked with the RNIB to produce all football fixtures from The Premier League to The Football Conference in braille and daisy audio.
Copies can be ordered from the RNIB Customer Services team on 0303 123 9999 at a cost of £1.99 (inc VAT) each or via the RNIB Online Shop at www.rnib.org.uk/shop. The order number is TC20537 for the braille edition, or TC21179 for the Daisy audio edition.
Your Capital Needs You - Be an Ambassador for London in 2012
Just in case you hadn’t heard, in 2012, London hosts the world for the Olympic and Paralympic Games. The organisers are now looking for 8,000 dedicated, enthusiastic volunteers to be based in London at one of 35 visitor locations, which will include major London landmarks, travel hubs and big screen sites. Ok, we know you all love the Olympic and Paralympic stats, so here goes:
- 53 = the number of days Ambassadors are required
- 16 = the minimum age for volunteers to be Ambassadors
- 5 = hours a days that you must be able to work
- 6 = number of consecutive days you must be able to work during the games.
- 3 = number of training days that you must be able to attend
Phew! We think that is enough of the numbers for the time being. If you are interested in representing London as an Ambassador, take a look at the London Ambassador website by clicking here or paste the following into your web browser - http://www.londonambassadors.org.uk. And just for the record, the London Ambassador interview process and the Ambassador sites are all fully accessible.
Sky Talker

Sky has been working with the RNIB to develop the Sky Talker, Yes we know it sounds like a character out of Star Wars or a song by the Bee Gees, but it is a real help to partially sighted people. Basically (and here’s the money side) for £60 plus VAT, you can get the Sky Talker Equipment; as a Sky customer, you will then be able to hear some of the on screen text, it will vocalise the search and scan banner, programme synopsis information and Sky+ functionality such as play, pause and rewind, making navigation easier and quicker for partially sighted customers. Of course, some of us when we hear the results on a Saturday afternoon just look for the ‘erase’ button!
Gold Medal win for Danielle Brown at Commonwealth Games
There is certainly a lot more to it than just take aim, pull and release – just ask British archer Danielle Brown, who has ‘arrowed’ her way into the history books by becoming the first disabled competitor to win a gold medal at the Commonwealth Games in Delhi, India. The 22-year-old wheelchair-user from Lothersdale in Yorkshire, took gold for Team England in the women’s team compound archery alongside fellow archers Nichola Simpson and Nicky Hunt.
The trio overcame rivals Canada to take the title in impressive style, just one point outside of the world record for the event.
Mencap - Serious About Art
Earlier this year, more than 250 people with a learning disability took part in the ‘Serious About Sport’ day hosted by Mencap and Special Olympics Great Britain, with visitors trying sports including basketball, football, tag rugby and running.
Now it is the turn of the artistic flair to come to the fore, as Mencap holds its ‘Serious About Art’ event early in the New Year. Taking place at the Laban Centre in Greenwich on Sunday 23 January 2011, it offers anyone with a learning disability the opportunity to try different art forms. Mencap are working with the National Youth Theatre and Spare Tyre on this great project, which includes drama, dance, art, singing and make-up workshops. The cost is just £3 for the whole day with supporters/carers free. You can get more information by contacting Amanda Henman at Mencap by emailing amanda.henman@mencap.org.uk.
Disability History Month: 22 November – 22 December 2010
Long time campaigner and trainer Richard Rieser has launched the UK Disability History Month, aimed at celebrating celebrating the lives of disabled people, challenging disablism and promoting equality. Running from 22 November through to 22 December, the month will feature a number of exhibitions and events around the country.
The idea, which Rieser developed following work aimed at bringing disability into the national curriculum, is set to highlight both positive and negative issues – you can get more information on this by clicking here or by pasting the following into your web browser – http://www.disabilitynow.org.uk/latest-news2/news-focus/rieser-launches-disability-history-month
Disability Centre of Excellence Opens
Graham Leclerc, who now plays for the England national cerebal palsy football team, nearly quit the sport due to lack of facilities. Leclerc hopes to play in the 2012 Paralympic Games and the World Cup . Leclerc was spotted by the England CP team’s head coach playing in a community sports centre in Kentish Town, north London, and invited to train with the national squad shortly after and certainly believes that this opportunity was a real spot of luck. “Playing for your country is amazing. When I am standing there, hearing the national anthem, the hairs on the back of my neck stand up,” he says.
Leclerc has scored three times in eight games and hopes that he can can pass on tips to the next generation of disability internationals through his work with the Hertfordshire FA’s Disability Centre of Excellence, which was launched at the beginning of November.
Leclerc is the centre’s ambassador which is run in partnership with Watford’s Community Sports and Education Trust.
“I am hopeful that the Disability Centre of Excellence will produce some fantastic players for England over the next few years.” Said Leclerc.
For more information on this, click here or copy and paste the following into your browser www.hertfordshirefa.com.
Your Online Shopping can help raise cash for NADS

With Christmas fast approaching, don’t forget that our own charity shop at http://www.buy.at/nads is a great way to get bargains at the fantastic range of high street names on the site, including M&S, Littlewoods, Asda, Ebay, Play.com and hundreds of others. Whatever you need to buy this Christmas, you can get it though our online charity shop at www.buy.at/nads. Just think, click, buy and wait for the delivery – far better than all that shop window nonsense. And just for good measure, if you do buy online through our online shop, we get some much needed cash to keep up with our campaigning work on your behalf.
Letter from Santa 2010
Do you know a blind or partially sighted child that would like to write to Santa and receive a reply in their preferred reading format?
For the last 14 years the elves and fairies at RNIB have been kept busy helping Santa during the festive season. They always enjoy opening the mail and reading about what the children have been up to and the things they would like for Christmas, as well as looking at the pretty art work that the children send.
The deadline for children to send their letters to Santa and receive a large print, braille or audio reply is Monday, 6 December 2010.
Letters should be sent to Santa Claus, RNIB, PO Box 173, Peterborough, PE2 6WS. Or emailed to santa@rnib.org.uk
Letters must contain the child's name and address and whether they would like their reply in English and/or Welsh along with the format required:
- uncontracted braille (grade 1)
- contracted braille (grade 2)
- large print (please specify font size)
- audio tape
- audio CD.
Children can email Santa until Friday, 17 December and receive an email reply from him. For more information please click here.
Our Favourite Warning Sign

So, if you happen to be visiting the Northern Territories or Queensland for a nice warm Christmas or taking in the Ashes series, do take note of the warning sign spotted at the top of a fairly steep incline:
Those crocodiles are very clever - it’s not all Peter Pan you know! For those viewing the text only version the photo shows a standard warning triangle with a wheelchair user rapidly heading towards the open jaws of a salt water crocodile - not the sort of Christmas present you want!
Have a Great Christmas and a Happy New Year from all of us at NADS

The above was created by Robert Rieck who became a wheelchair user after a fall in 1996. He mouth drew this image after his girlfriend reminded him that everyone should have a Father Christmas. Robert actively promotes the total integration between disabled and non-disabled people through the dispersion of humor that is in each and every one of us — disabled or not.
Again for those viewing the text only version the illustration displays Father Christmas in a wheelchair with reins and fairy lights attached to a person rather than a reindeer.
News in brief
1. Groundbreaking new research by the University of sheffield indicates that deaf people make fantastic sports referees. To read the full article please click here.
2. National Deaf Youth Tournament 2011 - The 4th Deaf Friendly FC project’s National Deaf Youth Football Tournament will be taking place in March 2011 at Derby’s Powerleague Soccerdome, Pride Park, Derby. For more information please click here.
And Finally - Keep in Touch
Here at NADS, we take your views very seriously and can contact clubs and organisers to make sure that where there are problems, these can be resolved and, where things have gone well, we'd like to give the appropriate words of praise as well. Your views, more than any, are so important to us.
There are a number of ways that you can get in touch with us and you can be assured that if you want us to treat something in confidence, we will respect that.
You can email us at info@nads.org.uk, telephone us on 0845 230 6237, or write to us at the following address:
NADS, The Meridian, 4 Copthall House, Station Square, Coventry, CV1 2FL
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