CIM social media workshop Settle
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This presentation discusses how to use social media in business. It outlines the major social media platforms and how users engage with them, either as creators, critics, collectors, joiners, spectators or inactives. It provides statistics on the top sites and demographics of user types by age. The presentation focuses on using Facebook and Twitter for business purposes, providing examples and best practices. It stresses the importance of understanding your audience, having a plan, and using social media sensibly while avoiding legal issues like copyright or defamation.
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CIM social media workshop Settle
- 1. Social Media How to use it in business Keith Blundy Managing Director | Aegies Associates Settle Cricket Club Tuesday 24th September 2013
- 2. Presentation title WELCOME • Hashtag for this session is #CIMSettle • contact me: – @Stiltwalk on twitter – aegies.stiltwalk on Facebook – keith.blundy on Flickr – keithblundy on Linkedin
- 3. Presentation title A NEW LANDSCAPE
- 4. Presentation titleITS A BIG SPACE
- 5. Presentation title SIX SPACES OF SOCIAL MEDIA • Secret Spaces -SMS texts | IM • Group Spaces -Social Networks | Chat rooms • Publishing Spaces -Flickr | YouTube | Blogs • Performing Spaces -Gaming • Participation Spaces -Wikipedia | Lobbying • Watching Spaces -TV | Sports | Cinema etc Focused On The Interaction Not The Technology
- 6. Presentation titleHistory Of Social Media 1 NAPSTE R 1999
- 7. Presentation titleHistory Of Social Media 2 WIKIPE DIA 2001 LinkedIn 2003 YouTube 2005 Faceboo k 2006 Twitter 2006 Google Buzz 2010 Google+ Pinterest 2012
- 8. Presentation title THE POWER OF SOCIAL MEDIA
- 9. Presentation title USERS - WHAT ARE THEY DOING? Creators • Bloggers • Publish webpages / content • Upload video / music / audio / pictures • Write original articles / content Critics • Post ratings / reviews • Comment on others creativity • Contribute to online life • Edit and correct others content Collectors • Use RSS feeds • Vote for websites and content Joiners Maintain profile on social media and visit sites widely Spectators Read / Listen / Watch content published by others Inactives Nothing
- 10. Presentation title WHAT ARE THEY DOING - BY AGE 35-44 Yr olds 18-24 Yr olds UK Average Creators 9% 38% 15% Critics 20% 34% 21% Collectors 2% 18% 6% Joiners 41% 77% 38% Spectators 51% 60% 50% Inactives 34% 13% 37% 50% of UK social media users are waiting for a proposition from your business - ready and able to take action.
- 11. Presentation title TOP 15 SITES • Facebook (750m unique monthly visitors) • Twitter (250m) • LinkedIn (110m) • Pinterest (85m) • MySpace(70m) • Google Plus+ (65m) • DeviantArt (25.5m) • LiveJournal (20.5m) • Tagged (19.5m) • Orkut (17.5) • CafeMom (12.5m) • Ning (12m) • MeetUp (7.5m) • MyLife (5.4m) Global Traffic Alexa.com 2012
- 12. Presentation title PLANNING SOCIAL MEDIA • Who are your audience? • Where are your audience? • What are they doing? • What are they saying? • What can you invest – time & money?
- 14. Presentation title FACEBOOK • Great for B2C, terrible for B2B • Care needed with fan / product pages • Broadcast ... Outward speaking? • Allow user interaction? • Advertising Opportunities • Desktop | Mobile - considerations • Example
- 15. Presentation title FACEBOOK - examples
- 16. Presentation title TWITTER • Engage your audience • Don’t sell blatantly • Give advice and support • Use it to communicate • Build a following • Be yourself - but be wise and take care
- 17. Presentation title TWITTER - examples
- 18. Presentation title TWITTER - GET MORE FOLLOWERS
- 19. Presentation title SOCIAL MEDIA DOs & DON’Ts • Be prepared • Be sensible • Get advice • Use you judgement • Be yourself • Copyright • Slander / Liable
- 20. Presentation title Tools of the Trade • Twitter on computer / phone / tablet – Tweet Deck / Twitter Site / App • Blogging – BlogPress / Blogsy • iPad / iPhone simple use • Lets look at how.
- 21. Presentation titleFind out more For more useful advice for small businesses wanting to build on their marketing knowledge www.cim.co.uk/sbc