email contact management

Although it's arguably the most effective, affordable and convenient form of marketing around, your email marketing can be a difficult thing to keep track of. Too often we see businesses who may have dipped their toes in the world of email marketing a few times, but they haven't thought about how repeat campaigns build a marketing plan for their business which can bring in huge amounts of additional business that was previously inaccessible.

So you've sent your first or second email campaign - you've had some leads and sales, but it hasn't quite performed as you'd have liked. Do you then go and send an almost identical email out? NO! The beauty of Intouchcrm is that you can see all the information for every one of your email marketing campaigns, and you can use that data to build more effective campaigns in the future.

Let's take link clicks as an example. Intouchcrm will tell you which of your recipients has clicked on what links. Why not group all of the recipients that click on a link into a product/service/interest related group? Then you can send that group a more targeted (that's the key word for email marketing success, by the way) campaign that promotes offers, discounts and information on that particular topic. Thereby increasing the chance of a sale or lead arising from an email campaign.

Link clicks are just one way of drilling down your marketing into more effective campaigns, by taking a look at the unique , and combining those with your unique knowledge of your customer you'll be creating highly targeted, highly effective email campaigns in no time.

We offer a 30 day fully functional trial of Intouchcrm which allows you to create, edit and send your first email campaigns for free. You read it right, FREE! Unlike other free trials there's no credit card needed to sign up, so what are you waiting for?! Click here to visit the signup page.